Fnac Vanden Borre: bridging the gap with an internal magazine

How do you connect a diverse workforce spanning logistics, head office, and retail stores? No easy task. Fnac Vanden Borre came to us with a clear goal: to create an internal magazine that would unite their teams, reflect their dual-brand identity, and make their global strategy feel real and relatable for every single employee.

A connection worth building

Their ambition wasn’t just to communicate, but to create an authentic connection. The idea was to create a magazine that celebrates company successes, while giving employees a platform to share their voices and stories. And all that while keeping it real and not turning it into a good news show.

Putting people front and centre

We started by understanding the unique dynamics of Fnac Vanden Borre’s workforce. With two distinct brands under one roof, the magazine not only has to embody a shared vision while celebrating the individuality of each brand but also engage employees across all roles, including logistics and frontline workers who might not regularly access the intranet.

So, how did we manage? We designed a magazine that puts the employees front and centre… Literally. Real people, not stock photos, graced the covers and pages. The content struck a balance between relatable stories from logistics, head office, and store teams, and updates on the company’s strategic goals. It wasn’t about glossy perfection but an authentic portrayal of everyday life at Fnac Vanden Borre.

Turning concept into reality

1. Engaging themes: Each edition tackles themes that resonate across departments, ensuring everyone finds something they can relate to.
2. Dynamic design: A modern, clean design makes the magazine visually appealing while keeping the focus on the people.
3. Collaborative process: We work closely with Fnac Vanden Borre to source stories, interviews, and visuals that represent the heart of the company.

Stories that stick

By the end of 2024, the third edition of the magazine was already in employees’ hands, with glowing reviews from the entire company. We succeeded as the magazine isn't just a communication tool, but a bridge that connects teams, celebrates their efforts, and makes the company’s strategy feel accessible and actionable.

Turning pages into progress

This project shows the power of human-centred storytelling. Whether you want to motivate your team, strengthen your brand culture, or align employees with your goals, our approach delivers results. It ensures your message lands where it matters most… With your people.

Ready to create something meaningful together?

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