Precision in every click with Profel

Opening new doors

They needed new doors and windows opened, to bring them closer to their goals. A structured, professional strategy to boost paid campaigns, generate leads, and provide transparent reporting was needed. And we were up for the job.

That wasn’t the only challenge. Profel also wanted to sharpen their HR marketing game to recruit both “white-collar” and “blue-collar” talent. The ultimate goal? To create a seamless, integrated strategy that aligned all their objectives.

Crafting a crystal-clear vision

To tackle the elephant in the room head-on, we developed a two-pronged approach, treating performance marketing and HR marketing as separate yet equally essential.


We began with a deep dive into Profel’s existing campaigns, conducting a detailed audit to uncover quick wins. For performance marketing, the focus was on optimising search and social campaigns, refining audience segmentation, and tightening tracking for better data insights. Our campaigns highlighted Profel’s premium offerings, driving conversions with clear, compelling calls to action. Social media and search ads worked hand-in-hand to generate high-quality leads and boost product interest.


For HR marketing, we crafted tailored messaging for distinct target groups, addressing the specific needs and preferences of “white-collar” and “blue-collar” candidates. By pairing Profel's visuals with carefully crafted copy and targeted channels, we created recruitment ads that were authentic and impactful. Our campaigns resonated with potential hires, strengthening Profel’s employer brand and reinforcing its reputation as a top employer.

Building bridges for better results

To streamline collaboration, we set up a dedicated project management tool, ensuring smooth communication with the client to quickly address questions, adjustments, and trends. We organized separate boards for tracking, paid campaigns, and tasks for each sector, along with boards for meeting reports and to-dos. With a Single Point of Contact (SPOC) and regular fortnightly review sessions, we kept the strategy agile, focused, and data-driven.

Proof in performance

Through this structured and personalized approach, we not only run campaigns but also build a partnership. With results-focused strategies and adaptive execution, Profel’s performance marketing now delivers measurable leads, while HR campaigns fill roles faster and more effectively. This is what happens when you combine creativity with precision: every click counts, every lead converts, and every hire fits.

Ready to see what we can do for you? Let’s talk.